Long Lasting Outcomes of Business Gifts

Business gifts are employed by commercial organisations in order to promote their company identity and establish it as a brand name. The motive is not of creating a shallow appeal but a long lasting impact that is persistent in maintaining its presence in the minds of the audience. . Among the numerous promotional item companies that already exist and those that are upcoming, online stores are the place that comes foremost to the mind. They have carved a niche for themselves in the domain of corporate gifts only because their products show the potential of rendering advantageous long lasting outcomes.

Investing in business gifts is extremely beneficial. Unlike the much tested print, electronic and cyber media, purchasing corporate merchandise acts as a one-time expenditure. Once distributed to the intended set of audience, they spread brand awareness to more and more audience groups in a gradual and natural process. The business gifts continue to create brand exposure in the respective business and social network of the first hand recipients. This phenomena rolls over to a wide audience arena and to an extensive geographical periphery. The time till the promotional gifts are extant among the first hand users, they persistently make the brand presence felt among both the existing as well as the prospective clients.

The second long lasting output is that of a well positioned brand image in the memory of the target audience. The business gifts are so crafted that they can be brought into everyday application. The regularity and frequency of usage of these promotional articles repeatedly strikes the visual concentration of the users thereby getting the brand image embedded in the memory of the audience. The resultant effect is that the brand name occupies a major share of their consciousness which leads them to ask for the brand when they go for purchasing similar products.

The third outcome of business gifting is making a loyal set of existing consumers and a wide base of prospective clients. The business gifts act as the source of appreciation to the present consumers for their association with the brand for a long period of time. This would further make them loyal to the brand. On the other hand, the promotional products also motivate the potential clients in initiating a rapport with the brand and thereby gain new audience for the brand. The overall effect is that of a heightened brand prospect in terms of its awareness and sales.

For more information on business gifts, visit online stores.

Work at Home Typing – How to Evaluate the Best Programs

The internet is creating flexible and lucrative opportunities enabling average people to earn the kind of money that can supplement or even replace their full time income. One of the most popular income generating programs is work at home typing.

Advantages of Work at Home Typing

Work at home typing has many advantages. You can work when you want because there are no set hours. You can work where you want, at home or anywhere there is an internet connection. With the high cost of fuel these days this is a great advantage for those who feel the pinch at the pump. The traditional concept of “going to your job” is gone! A walk to the coffee shop, beach or park for example can be your workplace as long as you have a wireless internet connection, and a laptop computer.

How Work at Home Typing Programs Work

The way work at home typing programs work is simple. You sign up with a typing program online and receive an extensive list of companies that are in need of data entry work. These companies will send typing assignments to your email address; you complete the assignment and submit it back to the company. You are paid per assignment. It’s pretty straightforward.

Actual Work Description

The actual work done with these work at home typing programs is simple, usually consisting of typing 3-5 lines into a pre-formatted input form. You will be constructing what is called pay per click ads for which there is currently tremendous demand; so much that online companies can’t hire enough people to meet daily demand. You needn’t be creative or a good typist, as the ads are pre-composed; you merely fill in the blanks.

Income potential is unlimited and depends on how aggressively you pursue assignments.

Evaluating a Work at Home Typing Program

There are guidelines you should follow when choosing an online work at home typing program.

1.) In business for at least 1 year

2.) Well organized, easy to navigate directories

3.) Directories updated at least weekly

4.) Helpful resources available for newcomers

5.) No “waiting period”. Eligible immediately

6.) Customer service available via phone or email

7.) 100% guaranteed.

Make sure you evaluate the company based on these criteria when deciding whom to sign up with. You don’t want to waste your time with companies with out-dated databases, poor member support or hard to navigate member areas within the specific programs website. If the work at home typing program meets these requirements above you should be ok, and after you sign up expect to get started working soon.

The Benefits of Non-Profit Branding

To the uninitiated, branding is synonymous to the image of a logo. Yet, branding is much more than a logo. What then, is branding? “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015). One can clearly tell from this definition that branding is much more than a logo, a website or a brochure.

In times past, non-profits adopted the concept of branding mainly for fundraising purposes. Today, branding has evolved beyond fundraising purposes and offers the following benefits:

1). Builds Trust

An effective branding strategy that communicates the impact of a non-profits work engenders trust. By sharing its’ activities and progress, people become aware of the role the non-profit plays in its’ community. With the trust earned, a non-profit can easily garner support for its’ causes.

2). Advocacy / Expanded Support Base

Once people become aware of a non-profits’ work, it becomes easier for them to connect with its’ brand. Consequently, they not only become loyal adherents of the non-profit but they also become its’ advocates. This can serve the non-profit in many ways. For instance, success stories shared on a non-profit’s social media page can be re-posted by loyal adherents and shared with their friends. Such activities have the power of expanding a non-profit’s support base since a wider audience is reached through the act of sharing.

3). Increased Funding Opportunities

A strong brand improves the rate of success of a non-profits’ funding endeavors. By creating a positive brand image, it becomes easier to engage favorably with funders and stakeholders alike.

4). Facilitates Partnership Formation

A strong brand makes it easier for a non-profit to forge meaningful partnerships. The ability to collaborate with other organizations enhances a non-profits ability to implement projects that have a wider reach/scope. This in turn creates a favorable perception for the non-profit and influences its’ fund-raising potential.

5). Reflects a Non-Profit’s Identity

According to Nathalie Kylander & Christopher Stone (Spring 2012 Blogpost), a ” brand embodies the identity of the organization, encapsulating its mission, values, and distinctive activities”. In essence, a thoughtfully planned and executed brand image will convey the ideals of a non-profit to its’ constituents and the general public in an effective manner. It will aid in reflecting the unique value proposition of a non-profit while differentiating it from other entities.

Thus, its’ constituents and the general public will be in a position to familiarize themselves with the vision of the non-profit while keeping track of its’ achievements. As a result, the process of nurturing relationships with supporters(such as volunteers) and sympathizers to its’ cause while entrenching its’ position will be greatly improved.

It is essential for a non-profit to develop a compelling and consistent brand since it engenders trust among its’ audience, expands its’ support base, increases its’ funding opportunities, facilitates its’ ability to forge partnerships and reflects its identity.

References:

Kotler & Keller: Marketing Management (2015), American Marketing Association (AMA)

Nathalie Kylander & Christopher Stone (Spring 2012). The Role of Brand in the Non – Profit Sector[Blogpost]. Retrieved from https://ssir.org/articles/entry/the_role_of_brand_in_the_nonprofit_sector#bio-footer